Wednesday, March 12, 2008

Crazy Train

There is no crime against bad ideas, which is a good thing for Minnetonka consulting firm Media Ink.

Last week the deep thinkers in the branding agency unveiled their suggestion for naming the Central Corridor light rail line. In a city that routinely grapples with sub-zero cold snaps, Media Ink thought it would be cute to call the train the ICICLE, or the "Ice" for short. The name, they said, would reflect Minnesotans' pride in climate.

In a just world, a judge would lock these people away for life and they would spend the rest of their days in a prison called "Chain Gang Acres."

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