Alec Soth stays sane by staying put

If Beverly Hills has a Main Street, it's Rodeo Drive—three blocks of palm trees and designer boutiques with names like Armani, Gucci, and Louis Vuitton. Impossibly expensive cars—Ferraris, Rolls-Royces, Lamborghinis—cruise down the strip. Paparazzi stalk red carpets and limousines.

From the balcony of a brand new Chanel Boutique one evening this past December, Minneapolis photographer Alec Soth, an invited guest at the store's glamorous opening party, surveys this scene, clad in a black blazer and black slacks he bought with the help of an former intern—"a real fashionable dude."

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