Buy organic. Buy local. Know your farmer. It's a sort of trinitarian doctrine for Mill City Market farmers and the foodies they sell to each Saturday.
It's right there on Mill City's website: "Buying directly from local and small family farmers and entrepreneurs keeps them in business and produces more jobs in our own community."
Coming upon the Archer Farms booth at the market, then, you might naturally expect to find farmers from a familiar locale. Winona? Lino Lakes? Just across the border in Menomonie?
No, no, and no. The farms of Archer do not exist. It's a brand, not a patchwork of local acreage. And the people doling out free veggie burgers? They're caterers hired by Target Corporation, the owner of the Archer Farms brand.
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